These slot tournaments are linked among a casino company’s individual properties or a slot manufacturer’s individual casino customers (e.g., Everi’s TournEvent), or sometimes even among casino competitors in a specific market. So I share with you my all-time top-10 types of casino promotions, along with a few tips savvy casino marketers have used to make them successful. Granted, in the categories I’m about to highlight, some casinos screwed them up, but others were so successful with them that there is something inherently powerful - better - in the concept itself. But that got me to thinking about the types of casino promotions that have stood out to me over my nearly 50 years in the business.
